I could see Neve Campbell's character in The Craft, Bonnie Harper, wearing this. Or BTSO releasing something similar. Per the brand, "This is the taste of a clove cigarette in the back of the club. This is sexy goth girl laundry. Unique, dark, clean and also dirty.". This is a very accurate image. Immediately, with the first spray you get smoky plum, not clean smoke, cigarettes old and new and plum that is both fresh and almost over-ripe, a tinge of sour. Patchouli that is a little musty and a litte sweet, the dried sweat and cosmetics after a night of dancing. And somehow it works. The plum lingers under the spicy clove and changing smoke, not quite fruity, the gorgeous goth girl with a wicked grin. I'm quite enamored with the fragrance. Not blind-buy or office safe, unless you don't work in corporate/adjacent. Solid longevity and projection, not kicking you in the teeth or choking a room, but certainly noticeable.